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Content Strategy Team

Team performance, goals, and weekly focus areas

Active Campaigns

Track campaign progress and status across all initiatives

Indigenous Rights / PYM

Campaign Status

Profiles Not in Production

Campaign Tags

Robust Profiles Medium Campaign

Progress

15% Complete

MIT

Campaign Status

Event Profiles Completed

Campaign Tags

Automated Pipeline Profiles Medium Campaign

Progress

70% Complete

Harvard

Campaign Status

Event Profiles Completed

Campaign Tags

Automated Pipeline Profiles Medium Campaign

Progress

70% Complete

Dartmouth

Campaign Status

Campaign Ready

Campaign Tags

Arrest Template Profiles Medium Campaign

Progress

95% Complete

Stanford Arrests

Campaign Status

In Progress

Campaign Tags

Arrest Template Profiles Small Campaign

Progress

40% Complete

Add New Campaign

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Team Overview

Current focus and recent achievements

Recent Achievements 5 items

🔍

Cheri identified the activist from the Zach Sage video, Izidoro Flumignan Zetola, a Forensic Science major at John Jay College (CUNY)

Nora completed the Stanford Arrest Profiles and handed them off to Editorial

📈

Profiles team beat their record and processed 178 Pipeline Profiles this past week

🚀

Marketing's latest video exposing Mamdani got over 500k views on IG

🏛️

Senator John Fetterman received our Philly report from multiple sources

Team Updates 2 items

🎨

Branding Update - Mamdani Campaign tagline is: A VOTE FOR MAMDANI IS A VOTE FOR CHAOS IN NYC - all posts and videos should end with this tagline for consistency

🗓️

Analysts meeting Wednesday at 11:30 am to discuss ideas for Profile Reform. Please prepare any ideas ahead of the meeting.

Profiles Subteam

Weekly Focus

Sun/Mon: Qualifying Stanford Profiles
Tue/Thu: US Scholars Letter Petition Campaign, Mamdani Affiliates Profiles, Tarek Bazrouk

Key KPIs

New Profiles 30/50 (60%)
Profile Updates 12/25 (48%)

Q2 Goals

Editorial Subteam

Weekly Focus

Editing the qualified profiles, Editing the US Scholars Petition Profiles, Linda Sarsour Edits

Key KPIs

New Profiles 37/50 (74%)
Profile Updates 22/25 (88%)

Q2 Goals

Reports Subteam

Weekly Focus

Uploading UGA and Stanford to the backend, continuing Harvard and MIT research, supporting the social media team while we are working remote

Key KPIs

Major Campaigns (200+) 2/3 per year
Medium Campaigns (50-200) 2/6 per year
Small Campaigns (-50) 6/12 per year

Q2 Goals

Social Media Subteam

Weekly Focus

Mamdani Content, Iran support content

Key KPIs

Posts Created 5 per day
Posts Published 2-4 per day

Q2 Goals